It is our pleasure to share with you some of our PR challenges along with a brief on the methodology that was implemented successfully. Most of the work elaborated upon were driven by specific communication needs and are topical in nature. It also demonstrates our diversity not just across specific sectors of the economy but also our ability to design and execute communication plans which have a wide impact over diverse influence groups.

We regret that we are bound by basic ethics of confidentiality and would not be in a position to divulge individual client names.

CLIENT :	A Swiss Duty-Free Conglomerate
CHALLENGE :	This multinational approached us with a typical situation. It had been participating in the Global bids called in by the Indian government but had been disqualified on 'notional' grounds.
SOLUTION :	We started with a select media meet across Delhi, Mumbai and Chennai to create awareness on recent global projects executed by the company and their commitment levels towards the Indian market. The media relations programme was activity supported by a public awareness programme. The media has also been used to bring to light the issue of the contract being awarded to organizations which have large N.P.As. The inputs were coupled with the CAG report which were drawn into print. The company is today being seen as among the serious players among the industry.
CLIENT :	A leading Health Product Company
CHALLENGE :	One of the top two health product companies in India had to address a basic problem. It was planning to launch a wide category of health products in a market that hitherto never existed.
SOLUTION :	The basic communication plan was to help build awareness about this new market category. The media was extensively used in the form of dip-stick surveys across important cities to ascertain knowledge and acceptance levels which was followed by a national media launch and facility visits by the media. Consumer awareness programmes were also conducted across several locations in India with feedback and analysis reports. Incidentally, this brand was soon copied by a leading competitor with misleading drug certification agency approvals. We then moved the Advertising Council of India on this issue through the media. The end result was that the competitor was forced to withdraw the erroneous agency approval from its advertising campaign.
CLIENT :	A global Japanese Telecom company
CHALLENGE :	Our client of Japanese origin, one of the global players in the consumer telecom product sector, was suffering because of being a late entrant to the Indian market.
SOLUTION :	Our consultancy work started with launching the division in India. This was followed by launch evenings and strengthening of their distribution network through a range of retail communication programmes along with an official newsletter to a select audience for effective corporate positioning. Regular product feedback analysis and retail feedbacks coupled with a public affairs programme across key target markets of Calcutta, Chennai, Bangalore, Hyderabad and Jaipur helped us identify the issue of sale of company products and erosion of brand identity through the grey market, a common concern to other competitors as well. On our recommendation, a common association forum was formed to fight this complex issue and a number of consumer awareness campaigns of buying a genuine product have been enacted upon down the distribution channel. A representation to this effect has been facilitated with the Indian government at high levels.
CLIENT :	A leading Textile Company
CHALLENGE :	A textile major belonging to one of the top 3 Indian business houses approached us with a corporate repositioning activity.
SOLUTION :	We proposed a definite need for an image shift from the serene to a brand image that represented the young corporate executive, thereby building up aspiration values for the brand. The activity was successfully executed in three phases viz. launch activity through press interviews and topical releases including brand launch, corporate releases highlighting corporate landmarks and scale of operations and strategy interviews with select media. To support the editorial campaign across major metros, trade education programmes were conducted at smaller towns and cities as well to create the pull effect and communicate core brand values.
CLIENT :	A Malaysian Air Quality Product Manufacturer
CHALLENGE :	The Malaysian conglomerate is into the dehumidifier segment (manufacturing, installing, maintaining and regulating indoor air quality across turnkey installations) and was in the process of entering India.
SOLUTION :	The company had erected some major projects on home ground as well as in China and Tokyo. The communication programme erected by us was a mix of media, trade and industry. Media awareness had to be spread at an introductory level on the concept and several bureaus had to be activated simultaneously including Calcutta, Bangalore and Chennai on the media relations activity. This product has diverse applications effecting all facets of everyday life as well. Apart from the media approach, focused awareness programmes including seminars and direct mailers have been executed which has helped establish the concept among the desired audiences. Corporate presentation inputs specific to Indian market have been provided.