Social Communication

The "Public Welfare" communications field has been rapidly changing over the past two decades. It has evolved from a one-dimensional reliance on public service announcements to a more sophisticated approach, which draws from successful techniques used by commercial marketers, termed "social marketing."

As social problems are complex and interrelated, solutions need to be developed in light of the specific socio-economic, historical, religious, and cultural framework. Often segments of society need to be identified who are particularly vulnerable or exposed in order to be able to develop a targeted campaign.

SutraDhaar (A specialised division of Positive Communications) has been created for helping organizations use social marketing techniques to create effective communications and establish positive community relationships amongst desired target audiences.

Commercial marketers have long known the most effective methods for getting out their messages and selling their products. More and more organizations from non-profits to Govt. agencies are using these methods to promote their own public welfare and social issues.

SutraDhaar is primarily a Dedicated Social Communication wing headed by social communication experts. Rather than dictating the way that information is to be conveyed from the top, we will help organizations to listen to the needs and desires of the target audience themselves, and build the program from there.

Whether your organization wishes to implement a public awareness campaign, develop effective educational materials or just take another look at your current communications strategies, Sutradhaar can help, to guide your activities.